(Madison) To help their over 5000 members struggling through this unprecedented time, the Tavern League of Wisconsin announces the creation of C.H.E.E.R.S. Wisconsin. C.H.E.E.R.S. stands for Communities Helping Empower Employers to Remain Successful.

Mission Statement of C.H.E.E.R.S. Wisconsin

All contributions to C.H.E.E.R.S. Wisconsin will be donated directly to Tavern League of Wisconsin members in good standing as of March 1, 2020.

To contribute please click here

Press Release to Legislators 
To: All Legislators

Fr: Chris Marsicano, TLW President

Re: Urgent Support for Wisconsin’s Hospitality Industry

Date: March 31, 2020

In addition to my role as President of the Tavern League of Wisconsin, my brother David and I own and operate The Village Supper Club in Delavan, WI. We took over the family business from our parents who founded The Village Supper Club in 1966. Wisconsin is proudly home to thousands of family businesses like mine.

For over 50 years my family has served our community. Now my future as well as the future of thousands of other small businesses is in jeopardy. We understand the need to close our businesses to fight this virus. Sadly, that doesn’t pay our bills.

Taverns and restaurants in Wisconsin will have been closed to regular business for 38 days after the current Executive Order expires. Without the additional help of state government the hospitality industry will suffer significant permanent loss.

The federal stimulus bill is a start but more is needed on the state and local level to enable our Members to survive. We need action. We need help. We are doing our part, we need state government to do its part.


* Prohibit any foreclosures or evictions of any licensee until 60 days after the Executive Order expires.
* Prohibit any insurance cancellations of any licensee until 60 days after the Executive Order expires.
* Waive 2020 liquor/beer municipal license fee and all other municipal and state fees for all alcohol/food license holders.
* Initiate a sales tax holiday for all sales at licensed establishments effective March 17th through July 30th.
* Repeal the 15 day beer credit law and 30 day alcohol credit day law. Licensee holders who are unable to make a payment during the shutdown cannot receive future shipments of product.
* Permit delivery of alcohol through age verified sales via phone/online transactions for Class B license holders during the Executive Order. Many of our members do not have a restaurant license and alcohol sales are their only cash flow. In addition it will help licensees reduce their inventory. Other states have made this change to assist licensees to deliver alcohol.
* Repeal the consignment law for alcohol. This law has presented a problem for our members in returning product after the Executive Order was issued.
* Delay July 2019 local property tax payment for all license holders.
* Provide a state credit for 2020 property taxes for license holders.
* Prohibit cable/satellite providers from canceling service of a Class B licensee until 60 days after the Executive Order expires.
* Prohibit municipalities from engaging in alcohol sales for the remainder of 2020 and instead require them to contract with existing licensees for any event where alcohol sales occur.
* Allow golf courses to open to golfers only.


My Members need urgent legislative action. We look forward to working with you to ease the financial burden crippling the family businesses of thousands of taverns and restaurants in Wisconsin.



Chris Marsicano, TLW President

March 30 COVID-19 UPDATE

Governor Evers issued an Executive Order requiring all non-essential businesses to close. The order takes effect 8.00 am March 25th through April 24th or until the Governor lifts the order. The new order allows taverns/restaurants to continue to offer food to be delivered or picked up. The new order also allows a tavern without a food license to sell liquor to go in the original unopened package. It is not legal to sell individual drinks to go like an old fashioned or margarita. Below is the language directly from the Governor’s order in addition to a link to the entire Executive Order.

e. Bars. This includes breweries, brewpubs, wineries, distilleries, and alcohol beverage retailers. Such establishments shall close, except as follows:

  • Carryout sales of alcohol beverages and food are allowed, if permitted by state law and municipal ordinance.
  • Delivery of alcohol beverages to retail customers is prohibited.
  • Wineries holding direct wine shippers' permits may make deliveries of wine in accordance with their permit.
  • Customers may enter the above establishments only for the purpose of ordering, pick up, and paying for food or beverage or both.
  • No seating may be provided.
  • Food and drink may not be consumed on premises, either indoors or outdoors.
  • Establishments shall meet Social Distancing Requirements between all individuals on the premises to the extent possible.
  • Self-service operations of salad bars, beverage stations, and buffets are prohibited.
  • Customers are prohibited from self-dispensing any unpackaged food or beverage

Resourceful Information Here 
Financial institutions have begun accepting SBA loan applications passed in the CARE Act.  If you are planning to apply for an SBA loan you will need the following:
  • 941 Payroll Tax Forms
  • 2 Years Tax Returns
  • Organizational Documents (Articles of Incorporation) if applicable
  • Beneficial Ownership information
  • Driver's License Information of each owner of 25% or more
  • Certificate of Good Standing, applications cannot be taken unless you are in good standing
  • Collect payroll, mortgage interest, utility, and rent expense information, month-by-month, for their last fiscal year
  • "Last fiscal year," but even the specific time period for which these expenses will need to be calcuated is not yet determined.  Start wil using the last 12-months or last fiscal year.
  • Input this information into an Excel file. 
  • Answers to commonly asked UC questions related to COVID-19 can be found here.
  • File your weekly claim here.
  • The DWD Handbook for claimants can be found here.
  • The Wisconsin Department of Workforce Development - Frequently Asked Questions Click Here
  • The Wisconsin Department of Health Services - COVID-19 Web Page Click Here
  • WEDC COVID-19 Resources Page Click Here
  • Internal Revenue Service: Information on Economic Impact Payments Click Here
  • For help using online services or if you are unable to go online call toll-free (844) 910-3661 between 7:35 AM and 3:30 PM on Monday thru Friday.


Employers with questions?
  • The DWD Handbook for employers can be found here
  • Employers, click here for a list of phone numbers for specific employer assistance. 


News Room


    Click here for the Small Business Owners Guide to the CARES Act from the U.S. Senate Committee on Small Business & Entrepreneurship, which outlines the key portions of the bill for small businesses.
  • The impact of the coronavirus (COVID-19) is imparting an unprecedented burden on businesses, municipalities, schools and individuals around the globe. Restaurants are being forced to close or operate in a limited capacity, supply chains are extensively disrupted and impeding manufacturers, commercial tenants are at risk due to potential revenue shortfalls, and health care institutions are overwhelmed with patients in many regions. The impact multiplies by the hour. While there are many questions arising that are industry-specific, there are also a variety of foundational matters for all entities to review, consider and employ.

  • How Will the Coronavirus Affect my Restaurant or Bar Business?

    Business Interruption Insurance Coverage

    With COVID-19 spreading rapidly, Wisconsin Governor Tony Evers issued an executive order on March 17th forcing restaurants and bars across the state to close their doors. As a result, restaurant and bar owners are losing income and incurring additional expenses because of the coronavirus pandemic. These major disruptions will likely cause an increase in insurance claims by tavern owners against insurance policies offering business interruption coverage. Whether the claims are covered will depend on the terms and conditions of the insurance policy and the circumstances of the loss.


    State Regulators waive consignment law to allow wholesalers to pick up product. The TTB was first to issue the directive and the Wisconsin Department of Revenue followed the TTB directive. It is legal for wholesalers to pick up beer during the Covid-19 crisis. Wholesalers are not required to pick it up but the law now does not prohibit them from picking up product.

  • What is Covid-19?

    COVID-19 is the disease caused by a virus strain that began spreading in people in December 2019.

    Health experts are concerned because little is known about this new respiratory virus, and it can cause severe illness and pneumonia in some people.

    • The Covid-19 virus was first identified in Wuhan, Hubei Province, China
    • The Covid-19 virus is not the same as the coronavirus that commonly circulated among humans and cause mild illness, like the common cold.
    • Formerly, this disease was referred to as "Novel Coronavirus" or :2019-nCoV"

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September 14, 2020
Annual Golf Outing

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