* If you plan on sending in a check please make it out to CHEERS
Thank you to all who have donated to the CHEERS Relief Fund. Here are our major donators!
Wisconsin Amusement and Music Operators
New Glarus Brewery
Brew Pub Lotzza Motzza Pizza
Heaven Hill Distilleries
Beechwood Sales and Service and Anheuser-Busch
Midstate Amusement of Fund du lac
Pehler Brother's Distributing
Forest Floor Foods
Scott Stenger - Lobbyist Tavern League Wisconsin
Pete Madland - Executive Director Tavern League of Wisconsin
Release: April 1, 2020
Contact: Chris Marsicano
Tavern League Office: 1-800-445-9221
(Madison) To help their over 5000 members struggling
through this unprecedented time, the Tavern League of Wisconsin announces the
creation of C.H.E.E.R.S. Wisconsin. C.H.E.E.R.S. stands for Communities Helping
Empower Employers to Remain Successful.
Statement of TLW
President Chris Marsicano
Instead of celebrating St.
Patrick’s Day with a crowded bar and green beer, our Members were forced to
lock their doors. It was a punch to the
gut for the hospitality industry. We understand the importance of doing our
part to protect our friends, family, customers and employees from the
coronavirus, but that doesn’t pay the bills.
Our Members are usually
the ones organizing a community fundraiser for those in need. Last year we helped to raise $13 million for
local and state charities. Today many of
our Members aren’t certain what their future holds. We are launching C.H.E.E.R.S. Wisconsin to
help our members bridge the gap between this closure and the day we can reopen.
The Mom and Pop tavern is
unique to Wisconsin. Wisconsin taverns
employ thousands and are critical to our state’s economy. Many of the world’s problems are routinely
solved in the cozy environs of a Wisconsin tavern. Employees depend on the jobs we provide to
help pay for college or to raise a family.
We will get through this
challenging time. To help ensure all our
Members are able to open their doors, we encourage our friends to contribute to
TLW President Chris
Marsicano and his brother Dave own The Village Supper Club in Delavan, WI. The Village Supper Club was founded in 1966
by Nick and Doris Marsicano.
Mission Statement of
All contributions to
C.H.E.E.R.S. Wisconsin will be donated directly to Tavern League of Wisconsin
members who were in good standing as of March 1, 2020. Monies will be distributed equally 30 days after the executive order expires.