TLW 80th Annual
Fall Convention & Trade Show
October 5 - 8, 2015
Step up to the Plate with the TLW

Radisson Paper Valley Hotel
Appleton, WI

Cut-off for the room rates is Sunday, September 6th.  Reserve your room now!

Attendee Information   |   Exhibitor Information

Annual Food Drive - Bring Non-Perishable Food or Money Donation


Full Registration
TLW Member




Full Registration



One Day Only Member


One Day Only



Online Registration 

Printable Registration Form

Location & Directions

Radisson Paper Valley Hotel
333 College Ave
Appleton, WI 54911

Host Hotel Rates
Single $119
Double $135
Cut-off: Sept. 6, 2015
Call 920-733-8000

Click here to get directions.

Auction Item Form
Auction Item Request Form

Exhibitor Invite Letter

Exhibitor Contract


Show & Booth Details

Current Exhibitor List

Our keynote speaker, Bill Georges, is often called upon to work on corporate social responsibility initiatives and to solve problems that negatively impact businesses and organizations.  His remarks will provide a 360 degree view on the issue of corporate social responsibility and how it relates to, and impacts, our business.  Based on experiences from the beverage alcohol industry along with other industries as well, he will discuss what he sees happening and not happening re: current trends and issues, what’s working, what issues may be coming next and what we should be thinking about re: our efforts.  Bill’s address promises to be interesting and informative and always includes a dose of humor thrown into the mix.             


   Seminar #1 - Promoting Your Business with Social Media - Presented by SureProgramming   LLC.
   Social Media is here to stay. Get with it or get left behind. For those of you who don’t understand what social media is we will           explain it, for those of you that do we will try and expand your knowledge. This seminar will go over how to set up a Facebook page that can be used as a website. We will talk about the pros and cons of using Facebook versus a traditional website and cover other popular social networks like Twitter. This session will conclude with tips on how to use social media to better market your business.
Dan Kretz has been working in Information Technology for more than 17 years. He graduated from Purdue University with a degree in Education and completed his Maters of Information Security and Assurance Degree at Capella University in 2012. Dan is in management at Sure Programming and has been teaching Web Development and Design along with IT Security at the college level for more than 17 years. 
Joe Wetzel has been working in Information Technology for more than fifteen years. He graduated from Lakeland College with a degree in Information Technology. He has been an active member in the web development and computer security space for the last sixteen years. Joe Wetzel is a lead developer at SureProgramming working primarily in web development and native mobile application development. As well as working for SureProgramming Joe has also been teaching Web, Mobile and Security at the college level since 2005.

  Seminar #2 - The Craft Industry and your Business - Presented by Wirtz Beverage
   Presented by Daniel Dufek, Wirtz Beverage of Wisconsin and Phil Kuhl, Certified Cicerone®
The term “craft” is being tossed around a lot lately in our industry. Craft beers, craft vodka, craft whiskey, you name it. Is it for you? Can you profit from it? Do you need it? Craft spirits and beer specialists from Wirtz Beverage will discuss the explosion of the craft industry in the United States.  Using industry metrics and data, as well as knowledge from their years of experience in the bar industry, our speakers will discuss how to target consumers, profitability, implementation strategies and how to use craft to your advantage. After all, it is just a word.
Daniel Dufek is the Beverage Development Specialist for Wirtz Beverage Wisconsin.  For nine years prior, he was a bartender and bar manager. Recent past accomplishments include winning the competition for Bols Best Bartender: Milwaukee Edition, publication in Gary Regan’s 2013 edition of 101 Best New Cocktails and competing in the  Midwest Regional finals for Diageo’s World Class competition.
Phil Kuhl, a Certified Cicerone®, has more than 10 years of experience in the beer industry. He joins us from Illinois, where he has held numerous roles as manager and beer director at some of Chicago’s top beer destinations. Kuhl is key in developing on premise programs and events to aid brand performance.

For more information contact:

Tavern League of Wisconsin
2817 Fish Hatchery Rd
Fitchburg, WI 53713
Phone: (608) 270-8591
Phone: (800) 445-9221

Program Schedule subject to change.